A report by the Flemish television station shows that 57% of e-cigarette sales do not comply with the legislation. Irregularities are specifically aimed at labeling, illegal advertising, and prohibited online sales. 40% of traders advertise, although this is prohibited by law.

(Staff: Belgium / Health & Consumer)

A report of the Flemish television station vtm nieuws It has brought to light a worrying situation among stores selling e-cigarettes and vaping devices in Belgium. According to the data provided by the Federal Public Health Service, More than half (57%) of the outlets do not comply with the law in force.

What irregularities were discovered?

The main violations of the law ascertained by the authorities are:

• Incorrect labeling: More than half of traders do not follow the rules regarding product labeling.
• Illegal Advertising: Although e-cigarette advertising is prohibited, 40% of stores They were found guilty of this infringement.
• Prohibited Online Sales: Marketing these products to individuals via the Internet is also illegal, but crimes have been found almost everywhere.

Who breaks the law most often?

According to the VTM Nieuws investigation, Stores specializing in vaping are the ones with the biggest deviations. On the other hand, gas stations and night stores are generally okay.

The reaction of the authorities

At the time of publication of the data, the Federal Minister of Health at the time, Maggie de Block (Open VLD) , stated: “The law is strict, but we must prevent people from putting themselves in danger. Traders have time to adapt to the laws, but if they sell really dangerous things, we can proceed to closures” . .

Conclusion

The VTM Nieuws investigation highlights a systemic problem in the regulation of the e-cigarette market in Belgium. Despite the existing legal framework, a significant proportion of traders do not follow the rules, exposing consumers to risks and circumventing advertising bans. It remains to be seen whether the authorities will intensify controls to ensure compliance with the law.